In today’s competitive property market, first impressions matter more than ever. Buyers spend a significant amount of time online scrolling through property listings, and the images they see can make or break their decision to view a home in person. High-quality, professional photography is a powerful tool that can increase the perceived value of a property and, ultimately, its sale price. So, just how much more can you expect to make when using professional photos instead of those snapped on a mobile phone?
The Impact of Professional Photography
According to a study by Redfin, homes photographed with professional cameras sell for £3.600 to £14,000 more than homes photographed using amateur photos. Additionally, properties with professional photography tend to sell -32% faster- on average than those using lower-quality images. A separate study by the National Association of Realtors (NAR) found that 87% of homebuyers say that photos are the most important factor when looking for a home online.
Although the former is a stat we pulled from across the pond – These statistics clearly show the potential for a higher sale price and quicker turnaround when professional photography is used. In fact, listings with high-quality images receive 118% more views compared to those with poor quality images.
Why Do Professional Photos Make Such a Difference?
It’s simple: professionally taken images capture a home in the best possible light. Photographers who specialise in property know how to make rooms appear brighter, larger, and more welcoming. They understand the importance of composition, lighting, and angles, which can transform even modest homes into attractive properties.
Professional photographers also use techniques like HDR bracketing, which balances out shadows and highlights, ensuring that every corner of a room is visible and well-lit. You can learn more about how – HDR bracketing can elevate your property photos.
Mobile Phone Photos vs. Professional Photography
Let’s consider a scenario where a property is listed with mobile phone photos. While the convenience is undeniable, the quality often lacks the sharpness, depth, and accurate colour balance that professional photos can achieve. In contrast, hiring a professional photographer ensures that every room looks its best.
Potential Revenue Loss:
Homes listed with amateur photos not only take longer to sell but often sell at a lower price. On average, properties photographed with professional equipment see an increase in sale price of around **1.2% to 2.8%**. For a property listed at £300,000, that’s an extra **£3,600 to £8,400** in potential revenue just from investing in professional photography. Our prices start at just £125 + VAT per property.
The Importance of Staging with Professional Photos
It’s not just about the quality of the photos, but also what is in them. Staging a home, whether physically or virtually, can further increase its appeal to buyers. Professional photographers know how to work with both staged and empty homes, ensuring that every detail looks perfect.
For example, if you’re struggling with an empty property – virtual staging can give it life, making it easier for potential buyers to envision themselves in the space. Staging combined with expert photography can increase buyer interest and lead to higher offers.
Need some tips on staging? Check out our guide on – staging properties for a photoshoot to get your home looking camera ready!
Professional Photography: An Investment, Not a Cost
While hiring a professional property photographer requires an upfront investment, the potential returns far outweigh the cost. High quality images not only help sell homes faster but also command higher prices, especially in today’s visual-driven market.
According to another survey by VHT Studios, property listings with professional photos can see an average increase in sale price of 3% to 7%**. This other example means that on a £500,000 property, professional photos could potentially add an extra £15,000 to £35,000 to the sale price. Given this, the cost of professional photography becomes an easy decision when considering the financial gains.
The Bottom Line
In a crowded Dorset property market, where buyers are spoilt for choice, you need every advantage you can get. Professional photography not only makes your property stand out but can also lead to higher offers and faster sales. The data is clear: investing in professional property photography can add significant value to your home.
If you’re ready to make your property stand out, contact us today for a consultation and see how we can help you get the most out of your listing.
Want to know more about the power of HDR photography? Check out our detailed guide on HDR bracketing for property photography. For tips on staging your home for photography, visit our staging guide.
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